Labour Supply and Demand

New Tourism Labour Supply and Demand Report Available

Bottom Line Labour Challenges Threaten Tourism’s Growth

This report provides results related to the 2015 update of the Tourism Labour Supply and Demand study. The study quantifies the implications of long term demographic and economic trends on the supply and demand for labour in Canada’s tourism sector. The results suggest that labour challenges represent a real and growing threat to reducing the tourism sector’s growth potential.
The full report and national summary can be accessed on our website. The national summary is a free publication of Tourism HR Canada.
With data broken down by industry group, city, province and occupation, highlights of the report include:

• Spending on tourism goods and services in Canada could rise from $167 billion in 2010 to more than $287 billion in 2035
• That spending could drive labour demand to grow 41 per cent from 1.6 million jobs in 2010 to 2.29 million jobs in 2035
• The growth in labour supply is expected to grow 25 per cent during the same period
• By 2035, 240,000 potential tourism jobs could go unfilled due to labour shortfalls
• The food and beverage industry could see 102,257 job go unfilled by 2035
• 11.3 per cent of potential jobs in the accommodation industry could go unfilled over the next 20 years
• Projections suggest that rural and remote regions are likely to experience more acute labour shortfalls
• Increasing wages could partially reduce the labour gap, but would also limit demand growth, constraining the growth of the sector due to increased costs and prices

As a follow-up to the tourism labour supply and demand study, a survey of Canadian perceptions towards tourism employment was conducted in the spring of 2016. The survey analyses the experiences and skills obtained by those who have worked in the sector and examines Canadian’s views on possible strategies the could mitigate labour shortages.

The report was published in June 2017 and is available on the website.